Apple’s September launch events are some of the most anticipated moments in the tech calendar. Every year, millions tune in to watch the unveiling of the newest Apple Products alongside devices that fit neatly into the company’s growing ecosystem.
This year’s event, set for September 9, 2025, is no different. The spotlight will undoubtedly be on the iPhone 17 lineup, but history tells us Apple rarely stops there. The company usually sprinkles in a mix of accessories and other Apple Products that keep users locked into its world of hardware and services.
So, while the iPhone 17, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3 are practically confirmed, there are a handful of other Apple Products in the rumor mill. Some may appear next week, while others will be saved for later this year—or even 2026.
Here’s a rundown of seven Apple Products that could make waves at the September event, including updates to one of the most underrated devices in Apple’s lineup.
Naturally, the iPhone 17 family will be the star of the show. Expect four models:
iPhone 17
iPhone 17 Pro
iPhone 17 Pro Max
iPhone 17 Air – Apple’s thinnest phone ever
The iPhone 17 Air will stand out as one of the most innovative Apple Products of 2025. At just 5.5mm, it’s about a third thinner than last year’s Pro model. It includes a 6.6-inch screen, USB-C, ProMotion support, and an A19 chip.
Meanwhile, the iPhone 17 Pro and Pro Max are getting a fresh design for the first time since 2020. Expect an all-new camera layout, a 48MP telephoto lens, improved video recording, and a better selfie camera. These will be the go-to Apple Products for power users.
2. Apple Watch Series 11, Ultra 3, and SE Update
Apple Watches are another staple of September showcases. This year:
Apple Watch Ultra 3: A larger display, a new S11 chip, satellite texting, and 5G RedCap support.
Apple Watch Series 11: Incremental updates like a brighter screen, new colors, and improved durability.
Apple Watch SE (2025 edition): A more affordable model targeting families and younger users.
These Apple Products demonstrate Apple’s commitment to health and fitness. Future upgrades, such as hypertension detection, are still in development but expected next year.
3. AirPods Pro 3
AirPods have become as much a tradition as iPhones at September events. This year, the AirPods Pro 3 are expected to debut with major updates:
Heart rate monitoring
A smaller charging case
Smarter pairing technology
Real-time conversation translation powered by Apple Intelligence
With these changes, AirPods Pro 3 could become one of the most in-demand Apple Products in the audio market.
4. AirTag 2
Apple’s first AirTag launched in 2021, and fans have been waiting for an update. The AirTag 2 is highly likely to appear this year since it pairs naturally with the iPhone.
Rumors suggest it will feature improved wireless chips, better location tracking, and extended range. As one of the smallest Apple Products, it plays a surprisingly big role in Apple’s accessory ecosystem.
5. Apple TV 4K (2025 Edition)
Now, let’s talk about one of the most underrated Apple Products: the Apple TV. It’s been three years since the last Apple TV 4K refresh, and insiders say new hardware is coming soon.
The upgraded Apple TV 4K is expected to include the powerful A17 Pro chip, which should make it one of the first Apple Products ready for Apple Intelligence features, including an improved Siri experience in 2026.
Whether it appears at the September event or later this year, the new Apple TV will help Apple strengthen its living-room dominance.
6. What We Likely Won’t See Next Week
Not every rumored device will take the stage on September 9. Some Apple Products are being saved for 2026, while others are too big to share the spotlight with the iPhone.
iPhone 17e: Likely arriving in early 2026.
Macs with M4/M5 chips: Reserved for a separate event.
New iPads: Delayed until early 2026.
AirPods Max 2: Expected in 2027.
HomePod smart home hub: Delayed until 2026.
Apple Vision Pro refresh: Likely late 2025 with an M5 chip.
This means next week will be focused squarely on mobile and wearable Apple Products.
7. Accessories and Cases
Apple usually drops a few smaller Apple Products to accompany the iPhone launch:
A non-leather case replacing FineWoven
A slim bumper case designed for the iPhone 17 Air
A high-end cross-body strap for style-conscious users
While these aren’t groundbreaking, they’re still important Apple Products that keep users engaged with the brand.
Final Thoughts
Apple’s September 9 event will be packed with exciting announcements. From the iPhone 17 lineup to the Apple Watch Ultra 3 and AirPods Pro 3, the showcase will highlight Apple’s most important Apple Products for 2025.
Some, like the AirTag 2, seem almost certain to appear. Others, like the Apple TV, may be held back for later. And while Macs, iPads, and the Vision Pro refresh are still on the horizon, the upcoming event proves that Apple knows how to keep its core Apple Products at the center of attention.
Get ready—September 9 could be another awe-dropping moment in Apple’s history.
FAQs
The iPhone 17 lineup, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3 are the main confirmed Apple Products.
New Mac and iPad models are expected in early 2026.
The iPhone 17 Air is shaping up to be the most unique Apple Product this year due to its ultra-thin design.